Dividend approach and level consistency for the Derks and Peters value

Different from the potential approach of Hart and Mas-Colell (1989), we provide the dividend approach to multi-choice games. Also, we define the level-reduced game by reducing the number of the activity levels and define related consistency on multi-choice games.

Consistency and the core for fuzzy non-transferable-utility games

Different from the works of Hwang (2007), we provide two extensions of the reduced games introduced by Moulin (1985) and Voorneveld and van den Nouweland (1998) on fuzzy non-transferable-utility (NTU) games, respectively. Based on the reduced games, we provide an axiomatization of the core and show that the technique of the proof in Tadenuma (1992) can not be applied to the core in the context of fuzzy NTU games.

Value, complement reduction and interval TU games

In the framework of interval transferable-utility (TU) games, we introduce a generalization of the equal allocation of nonseparable cost (EANSC). Further, we extend the reduced game introduced by Moulin (1985) to interval TU games. By applying this extended reduction, two axiomatizations of this extended EANSC are proposed.Interval TU games, the equal allocation of nonseparable cost, reduced game.

The applications of social media in sports marketing

n the era of big data, sports consumer's activities in social media become valuable assets to sports marketers. In this paper, the authors review extant literature regarding how to effectively use social media to promote sports as well as how to effectively analyze social media data to support business decisions. Methods: The literature review method. Results: Our findings suggest that sports marketers can use social media to achieve the following goals, such as facilitating marketing communication campaigns, adding values to sports products and services, creating a two-way communication between sports brands and consumers, supporting sports sponsorship program, and forging brand communities. As to how to effectively analyze social media data to support business decisions, extent literature suggests that sports marketers to undertake traffic and engagement analysis on their social media sites as well as to conduct sentiment analysis to probe customer's opinions. These insights can support various aspects of business decisions, such as marketing communication management, consumer's voice probing, and sales predictions. Conclusion: Social media are ubiquitous in the sports marketing and consumption practices. In the era of big data, these ＂footprints＂ can now be effectively analyzed to generate insights to support business decisions. Recommendations to both the sports marketing practices and research are also addressed

Data-Driven and Deep Learning Methodology for Deceptive Advertising and Phone Scams Detection

The advance of smartphones and cellular networks boosts the need of mobile advertising and targeted marketing. However, it also triggers the unseen security threats. We found that the phone scams with fake calling numbers of very short lifetime are increasingly popular and have been used to trick the users. The harm is worldwide. On the other hand, deceptive advertising (deceptive ads), the fake ads that tricks users to install unnecessary apps via either alluring or daunting texts and pictures, is an emerging threat that seriously harms the reputation of the advertiser. To counter against these two new threats, the conventional blacklist (or whitelist) approach and the machine learning approach with predefined features have been proven useless. Nevertheless, due to the success of deep learning in developing the highly intelligent program, our system can efficiently and effectively detect phone scams and deceptive ads by taking advantage of our unified framework on deep neural network (DNN) and convolutional neural network (CNN). The proposed system has been deployed for operational use and the experimental results proved the effectiveness of our proposed system. Furthermore, we keep our research results and release experiment material on http://DeceptiveAds.TWMAN.ORG and http://PhoneScams.TWMAN.ORG if there is any update.Comment: 6 pages, TAAI 2017 versio

R2-D2: ColoR-inspired Convolutional NeuRal Network (CNN)-based AndroiD Malware Detections

The influence of Deep Learning on image identification and natural language processing has attracted enormous attention globally. The convolution neural network that can learn without prior extraction of features fits well in response to the rapid iteration of Android malware. The traditional solution for detecting Android malware requires continuous learning through pre-extracted features to maintain high performance of identifying the malware. In order to reduce the manpower of feature engineering prior to the condition of not to extract pre-selected features, we have developed a coloR-inspired convolutional neuRal networks (CNN)-based AndroiD malware Detection (R2-D2) system. The system can convert the bytecode of classes.dex from Android archive file to rgb color code and store it as a color image with fixed size. The color image is input to the convolutional neural network for automatic feature extraction and training. The data was collected from Jan. 2017 to Aug 2017. During the period of time, we have collected approximately 2 million of benign and malicious Android apps for our experiments with the help from our research partner Leopard Mobile Inc. Our experiment results demonstrate that the proposed system has accurate security analysis on contracts. Furthermore, we keep our research results and experiment materials on http://R2D2.TWMAN.ORG.Comment: Verison 2018/11/15, IEEE BigData 2018, Seattle, WA, USA, Dec 10-13, 2018. (Accepted

A new axiomatization of the core on fuzzy NTU games

In this note we show that on the domain of fuzzy NTU games whose core is non-empty, the core is the only solution satisfying non-emptiness, individual rationality and the reduced game property.Fuzzy games